”Greening” Dalmatian Tourism Offer
In July 2017 we have started with the project “Greening” Dalmatian tourism offer, with the main aim to reduce the negative impact of tourism on Dalmatian environment. Association Sunce in the role of project leader will cooperate for the next 7 months with project partners Dalmatia EKO and Ecological Association “Krka” Knin.
Main objectives of the project are:
- To raise awareness about sustainable tourism development among the private tourist accommodation owners in Split-Dalmatia County and Šibenik-Knin County.
- To implement Dalmatia Green eco certification program for small tourist accommodation facilities and rural holiday homes.
- To improve visibility and competitiveness of Dalmatia Green certified accommodations and list them on Ecobnb – international platform for booking of sustainable accommodations.
- To develop cooperation between Dalmatia Green accommodation providers, local & organic producers and providers of sustainable activities (e.g. eco tours, yoga retreats, etc.).
Dalmatia Green certification program will connect, educate and certify owners of small tourist accommodations, who recognized the necessity of sustainable tourism development and want to transform their business into ‘greener’ direction.
During the project, Dalmatia Green website will be launched. It will combine Dalmatian tourism offer in harmony with nature and local communities, to inform guests about possibility of authentic eco-friendly holidays. Website will provide information about Dalmatia Green certified small accommodations, small & family-run green hotels, eco-friendly activities, local and organic producers, local restaurants and unique, hand-made souvenirs.
Public presentations for accommodation providers and organic producers will be organized in Šibenik-Knin County and Split-Dalmatia County. Participants will be informed about Dalmatia Green certification program and innovative practices combining sustainable tourism and organic agriculture into high value tourism products.
Educational workshop on innovative eco-marketing techniques will be organized for ”green” accommodation providers. Organic and local producers will learn how to promote their business, improve communication with customers through social media and develop recognizable business image.
Project “Greening” Dalmatian Tourism Offer contributes to the achievement of Croatian Tourism Strategy until 2020.
Project is financed by the Ministry of Tourism Republic of Croatia in the amount of 150.000 HRK (20.000 Euro) within the Co-financing of programs and projects for professional associations in tourism and hospitality in 2017.