Digital marketing is not just a trend – it’s a key skill that can transform the world of tourism! Thirteen students from High School “Braća Radić”, under the mentorship of Professor Marijana Bjeliš, have decided to expand their knowledge and skills by joining the project Career for Green, Digital, and Sustainable Tourism. Read about the experience they have gained!

SEO and sustainable tourism: students discover the secrets of digital marketing!

As a part of the mentioned project, students are being educated about digital marketing, which is used for the promotion of sustainable tourism. Special emphasis is placed on SEO writing and creating quality posts for social media. At the first workshop held on December 1, 2023, students familiarized themselves with the basics of digital marketing. What exactly is that, and how can we use it for certain needs?

Digital marketing plays a crucial role in raising awareness, educating travellers, and promoting sustainable tourism worldwide. It is an indispensable tool for destinations and service providers who aim to preserve the environment and support responsible travel practices.

During the workshop, we debunked some myths about digital marketing and realized how ubiquitous this type of marketing is. Special attention was given to SEO (Search Engine Optimization) – the art of adapting content to be recognizable and ranked on search engines. Specifically, we studied different ways of conveying our message through writing SEO articles. We compared examples of “good” and “bad” SEO articles and used optimization guidelines to improve the “bad” ones.

To apply the acquired knowledge, students had to independently write SEO texts on sustainable tourism topics. Their words became a tool for awareness, attracting attention not only from search engines but also from potential tourists and professionals in the tourism industry. You can read the first article written by student Iris Anastasija Tadić HERE.

Social media under control: students are ready to conquer the digital world!

The topic of the second workshop, held on January 19, 2024, was the analysis and adaptation of written articles and the preparation of quality posts for social networks. By the end of the workshop, the students’ articles had become much better, and they were ready to conquer social media. Specifically, students learned how to craft attractive posts that capture the attention of the target audience, using visual elements and adapting their writing style. They learned not only how to write a good article but also how to create a post that shines on social media and makes their article more readable!

From the classroom to the field: from mass to sustainable tourism

Through these workshops, students have gained valuable knowledge and skills in the field of digital marketing and, by doing so, managed to contribute to their professional development in the context of sustainable tourism. However, the project Career for Green, Digital, and Sustainable Tourism is just the beginning. Armed with new knowledge, students are now ready to further explore what sustainable tourism looks like in practice in the city of Split and what the dangers of mass tourism are.

Continue following their story, visit our social media and learn more about the future of tourism!